The right Instagram DM at the right moment turns a curious follower into a paying customer. The wrong one earns a Mute or worse. Here are 12 proven DM scripts you can use today, organized by use case.

Sales Scripts

1. Pricing Inquiry Response

Hey [name]! 👋 Pricing for [product] is $X. We\'re running a 10% bundle deal if you grab two. Want me to send the bundle options?

Why it works: answers the question (no friction), upsells gently, ends with a question.

2. Availability + Urgency

Yes, the [product] is in stock! We have 4 left in [color] right now — selling fast on the new collection. Want me to hold one for you?

Why it works: confirms availability, creates urgency without lying, offers a soft commitment.

3. Custom Quote

For custom orders, prices range $X-$Y depending on size and material. What\'s the size and material you have in mind?

Lead Qualification Scripts

4. The 1-Question Qualifier

Quick question to send the right info — are you looking for [option A] or [option B]?

5. Persona-Based Branching

Are you ordering for personal use or for your business? I\'ll send you our [retail / wholesale] pricing.

Support Scripts

6. Order Status

Hey [name]! Let me check on order #[number]... [auto-generated status update]. Anything else I can help with?

7. Defective Item

Sorry to hear that — let me make this right. Can you send a photo of the issue? I\'ll get a replacement out today.

8. Return / Refund Request

Of course — happy to help with the return. I\'ll send you a prepaid label now. What\'s the reason for the return so I can pass the feedback to our team?

Lead Nurture Scripts (When They Don\'t Reply)

9. 24-Hour Follow-Up

Hey, just checking in — did the [product] info make sense? Any questions I can answer?

10. Re-Engage With New Info

Hey [name]! Just dropped a new version of the [product] you were asking about. Want a peek before it\'s public?

11. Last Call Before Closing

Last day on the bundle pricing! Just letting you know in case you wanted to grab one. After tonight it\'s back to full price.

Re-Engagement Scripts (Past Customers)

12. Customer Anniversary

Hey [name]! It\'s been a year since you got the [product]. How\'s it holding up? We just released [new related product] — thought you\'d want to know first.

Universal Rules

Use their first name once. More than once is creepy.
Reference what they actually said. Generic = ignored.
Keep it under 50 words. Long DMs feel like sales letters.
End with a question. Statements end the conversation. Questions continue it.
1-2 emojis max. More feels desperate.

Adapting These to AI

You don\'t copy-paste these manually. You feed them as examples to your AI sales agent. The AI uses them as patterns and generates similar replies for variations the customer asks. That\'s how you scale 12 scripts into thousands of personalized responses.

One Inbox\'s AI agent learns from script examples in your system prompt and applies the patterns to every Instagram DM. Connect Instagram, paste the scripts, go live.

Instagram DM Scripts That Convert Followers Into Customers